Turning attention into real-time commerce

As TikTok Shop gained momentum in Indonesia, Infinix needed to establish a working presence in a space driven by speed, interaction, and constant activity. The challenge was not just entering the platform, but building an operation that could sustain engagement and convert it into sales.

The approach focused on livestream as the core format. A full operational system was set up, from host management to daily execution, running extended sessions between four to eight hours. Each stream was designed to maintain momentum, balancing product storytelling with real-time interaction to keep audiences engaged and responsive.

During the Ramadan period, the streams generated strong performance, reaching a peak GMV of over 100 million in a single two-hour session. What began as an operational gap became a consistent sales channel, showing how structured execution can turn attention into measurable results.