Designing a learning experience at scale

Maju Bareng TikTok is an IP event built to bring small and medium businesses across Indonesia together, helping them understand how to use TikTok to grow. The challenge was to create an experience that could handle scale while still feeling structured, engaging, and easy to follow for diverse participants.

The approach focused on designing the entire system from the ground up. From registration and audience flow to gamification and on-site experience, each element was built to guide participants through a clear learning journey. The structure balanced education with interaction, ensuring the event remained engaging while delivering practical value.

The result was a repeatable event format that consistently brought together 600 to 800 SMB owners per session. More than a one-time gathering, the experience became a reliable platform for learning, enabling business owners to better understand and apply TikTok in their day-to-day operations.