Turning product features into shared moments

GoPay needed to introduce new features to creators in a way that felt engaging and memorable. The challenge was not just communicating updates, but creating an experience that could translate into authentic content shared with their audiences.

The approach focused on bringing creators together through a series of interactive activities. More than 30 creators were invited to a gamified experience set in a mall environment, where product features were introduced through play and participation. The event was designed to feel informal and social, ending with a shared dinner to strengthen connection and conversation.

The result was a moment that extended beyond the event itself. By turning product education into experience, creators were able to engage with the features in a natural way, leading to organic content that reached their audiences and amplified GoPay’s message.