Inspiring new ways to sell through diverse live commerce

TikTok Shop by Tokopedia needed to encourage sellers to move beyond standard livestream formats and explore more creative ways of engaging their audience. The challenge was not just to inform, but to inspire a shift in how sellers approach live commerce.

The approach was to translate this message into a high-impact video at TVC scale. Centered around Gatot Kaca as a symbolic protagonist, the narrative demonstrated how diverse and creative livestream content can influence audience engagement and performance. The story combined cultural familiarity with platform behavior, making the idea both relatable and aspirational.

The result was a piece that reframed live commerce as a creative opportunity rather than a fixed format. By showing how variation and storytelling can drive stronger outcomes, the video encouraged sellers to experiment, leading to improved engagement and growth in GMV.